The CX Framework series elaborated on the different disciplines related to customer experience. You can use this framework both as a blueprint to prepare for the CXPA exam to become a Certified Customer Experience Professional and as a checklist to review the status... Read More
How to align all employees with the customer experience strategy It is very important to realise that Customer Experience and having a customer-centric mindset is often a cultural process within organizations. For that reason, a majority of leaders expressed that the... Read More
The foundation of your customer experience success: Governance, Organizational Adoption and Accountability Moving your organization towards customer centricity, which values the happiness of your customers as a top priority, could be a tough change. This change needs... Read More
Measurement is a mean to an end, not a goal itself Have you ever heard the following while being asked to fill out a survey: “Please give us a 9 or 10 rating to let us know you are satisfied with us”? Or have you ever heard: “When we formulate the question... Read More
How to shape your CX design & change process Once you have determined what your Customer Experience strategy should look like and you have good Customer Understanding, you will need to shape your CX design: having clear repeatable processes and frameworks in... Read More
Understanding your customers Rational and Emotional sides Customer understanding is essential in determining how you can design and provide products/services and experiences that fulfill customer needs, so you can deliver top-class customer service, improve loyalty... Read More
My mission is to bring more happiness in the world by removing frustrations and inefficiencies that happen during customer-company interactions and by creating & delivering WOW experiences instead. I believe that happiness is "when what we think, what we say, what we do and WHAT WE EXPERIENCE are in harmony" hence I want to make our experiences as customers have the highest contribution possible to our happiness.