YELLOW GOLDFISH is available on Amazon!

YELLOW GOLDFISH book covers nine ways increasing H.A.P.P.I.N.E.S.S. in business can drive G.R.O.W.T.H., productivity and prosperity for everyone.


Welcome in my digital house. My name is Rosaria Cirillo Louwman. I’m a (little Italian) ball of energy, enthusiasm and passion. I’m curious and hungry to learn and I truly enjoy to make connections between ideas generated from all my different learning. I’m a driven consumer experience professional, a TEDx Speaker and the co-author of Yellow Goldfish, a book about 9 ways businesses can contribute to the happiness of customers, employees, and society while driving growth, productivity, and prosperity.

rosaria-cirillo-certified-customer-experience-professional-My DREAM is to live in a world where we all strive to have HAPPY INTERACTIONS with each other, life-enriching interactions.

To turn this dream into reality, in 2013 I founded Wow Now. Wow Now is about bringing more happiness into the world by helping companies:

  • to see and remove all the frustrations and inefficiencies that happen during customer-company interactions
  • to identifycreate & deliver WOW experiences instead. 

I’m on a mission to fill the world with as many as possible WOW customer experiences. I pursue this mission helping companies’ employees (YOU?) understand how every choice or action they make has a final impact on the customer experience, by letting them see the customer experiences they provide just as their customers see, feel and live them. And then by helping them transform the way they deliver customer experience and happiness through customers’ needs identification, empathy, creativity and (employees) empowerment. I believe in the power of mindfulness, compassionate communication (NVC – Non Violent Communication) and intuitive painting as empowering tools.

My key areas of expertise are Voice of the Customer, Net Promoter Score/System, Customer Service and E-commerce.

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We help you transform the way your company delivers customer experience through needs identification, empathy and empowerment.

This kind of transformation – putting your customer at the heart of everything your company does – is not just a project, it’s a journey. Let me take you on that journey.

Wow Now 4 Steps Program

Yellow Goldfish Book Launch and 5ForTheFight

My announcement for Yellow Goldfish Book launch today was going to be slightly different then what you see in the banner collage image until this morning I sat to finalize it before sending out my newsletter. And then, just like we describe on page 242 of the book...

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The supermarket opening experience

A new supermarket opened in the neighborhood, and they did not spare in the efforts to attract clients to the opening. I allowed myself to be carried away, joined the crowd and in the meantime checked what they had in place in the customer experience department.

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The CCXP Exam Experience in Amsterdam

Since July 2017 CXPA has proudly expanded the list of new CCXP testing centers. There has been a major addition of locations, including one exam center in Amsterdam. Marjolein Droog, who attended the CX Masterclass in 2017, recently took the CCXP exam at the Amsterdam Test Center. In this guest post, she shares her experience and gives good tips for those planning to take their test!

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CX Framework series #7: Become a Certified Customer Experience Professional (CCXP)

The CX Framework series elaborated on the different disciplines related to customer experience. You can use this framework both as a blueprint to prepare for the CXPA exam to become a Certified Customer Experience Professional and as a checklist to review the status of CX in your organization. In this final post of the series, you can find all the summary info about the frameworks, about becoming a Certified Customer Experience Professional, about how to keep your CCXP status and about our CX Masterclass, including testimonials from previous participants.

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CX Framework Series #6: Customer Centric Culture

This is the sixth post of the CX Framework series. Today we talk about customer centric culture and employee engagement. This blog series contains highlights about all the 6 CX disciplines that represent the CXPA Framework around which the CCXP exam is structured and that are covered in the CX Masterclass delivered by Rosaria Cirillo and Nienke Bloem.

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CX Framework series #5: Governance & Accountability

In this fifth delivery of the CX Framework series we review the role of CX governance in the success of your CX program. This blog series contains highlights about all the 6 CX disciplines that represent the CXPA Framework around which the CCXP exam is structured and that are covered in the CX Masterclass delivered by Rosaria Cirillo and Nienke Bloem.

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 Voices & Clients Testimonials

Rosaria is a inspirational person to work with.  She is always thinking of the consumer’s perspective and willing to change any process, no matter how complicated, to improve the consumer experience.  She is passionate about the difference that a great consumer experience can make for companies. She spares no effort to analyze a situation and work out the improvements that will make a difference, from strategic to the smallest operational details.

Laetitia Grammatico

Senior Manager Social Media Consumer Care, Philips

When I think of Rosaria, I see a ball of energy. Passionate about consumer experience and getting things right, when she puts herself to it, she literally rolls herself around or over obstacles and get things moving in the direction they need to go in. She can do a lot with her passion and dedication.

Sarah Papamichalis

Corporate Digital Strategy Director, Phillips

For more testimonials please click here.

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