Welcome in my digital house. My name is Rosaria Cirillo Louwman. I’m a (little Italian) ball of energy, enthusiasm and passion. I’m curious and hungry to learn and I truly enjoy to make connections between ideas generated from all my different learning. I’m a driven consumer experience professional, a TEDx Speaker and the co-author of Yellow Goldfish, a book about 9 ways businesses can contribute to the happiness of customers, employees, and society while driving growth, productivity, and prosperity.
My DREAM is to live in a world where we all strive to have HAPPY INTERACTIONS with each other, life-enriching interactions.
To turn this dream into reality, in 2013 I founded Wow Now. Wow Now is about bringing more happiness into the world by helping companies:
- to see and remove all the frustrations and inefficiencies that happen during customer-company interactions
- to identify, create & deliver WOW experiences instead.
I’m on a mission to fill the world with as many as possible WOW customer experiences. I pursue this mission helping companies’ employees (YOU?) understand how every choice or action they make has a final impact on the customer experience, by letting them see the customer experiences they provide just as their customers see, feel and live them. And then by helping them transform the way they deliver customer experience and happiness through customers’ needs identification, empathy, creativity and (employees) empowerment. I believe in the power of mindfulness, compassionate communication (NVC – Non Violent Communication) and intuitive painting as empowering tools.
My key areas of expertise are Voice of the Customer, Net Promoter Score/System, Customer Service and E-commerce.
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We help you transform the way your company delivers customer experience through needs identification, empathy and empowerment.
This kind of transformation – putting your customer at the heart of everything your company does – is not just a project, it’s a journey. Let me take you on that journey.
The Yellow Goldfish series contains highlights from Yellow Goldfish book by Stan Phelps and Rosaria Cirillo. In this final post of the series, we share the top five takeaways from Yellow Goldfish book, we challenge you with the question “In which world would you rather live?” and we share the choice we have in all the different roles which we live in our daily lives, as leaders, employees, customers, and human beings.
The Yellow Goldfish series contains highlights from Yellow Goldfish book by Stan Phelps and Rosaria Cirillo. In this post, we look at how you can drive growth and we share the process behind creating your Yellow Goldfish for Happiness Driven Growth in six stages: Grounding, Reaching-up, Operationalizing, Wow Blossoming, Taking Time, and Harvesting.
Yellow Goldfish series #4: Brief overview of happiness trailblazers and examples covered in Yellow Goldfish
The Yellow Goldfish series contains highlights from Yellow Goldfish book by Stan Phelps and Rosaria Cirillo. In this post, we share: a brief description of the nine ways in which companies can contribute to happiness, the needs fulfilled and the chemicals triggered; some of the ways companies can incorporate each of these elements in their practices; the list of companies mentioned as example in Yellow Goldfish, because of the little extra they regularly do in one of the areas; additional brands contributing to each area in ways we collected in our List.ly project and analyzed but didn’t include in the book.
The Yellow Goldfish series contains highlights from Yellow Goldfish book by Stan Phelps and Rosaria Cirillo. In this post, we share how happiness as a feeling made its way across our work on customer experience and what influences our perception of reality, and we reveal the nine ways in which business can contribute to happiness.
The Yellow Goldfish series contains highlights from Yellow Goldfish book by Stan Phelps and Rosaria Cirillo. We call “Yellow Goldfish” the little extra that a business does to contribute to the happiness of its customers, employees, or society overall, and that allows the business to differentiate and stand out in a sea of sameness.
In this post, we share why a Goldfish and why Yellow.
The Yellow Goldfish series contains highlights from Yellow Goldfish book by Stan Phelps and Rosaria Cirillo. In this first post of the series we dive into the five schools of thought or different management approaches that companies have adopted over the past few decades: profit, customers, employees or purpose first. And we share why Happiness matters in business too and is a new way forward and the ultimate business metric.
Rosaria is a inspirational person to work with. She is always thinking of the consumer’s perspective and willing to change any process, no matter how complicated, to improve the consumer experience. She is passionate about the difference that a great consumer experience can make for companies. She spares no effort to analyze a situation and work out the improvements that will make a difference, from strategic to the smallest operational details.
When I think of Rosaria, I see a ball of energy. Passionate about consumer experience and getting things right, when she puts herself to it, she literally rolls herself around or over obstacles and get things moving in the direction they need to go in. She can do a lot with her passion and dedication.
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