Welcome to Wow Now Blog

Insights on Happiness, customer experience, and personal growth through mindfulness & creativity

Welcome! I’m Rosaria Cirillo Louwman, Italian, passionate and enthusiastic mother of two boys, married to a Dutch, living in the Netherlands since 2002 and founder of Wow Now since 2013. Author of Yellow Goldfish book.

You can read more about this blog here. In short, it will cover three main areas and many of their sub-areas:

1. Happiness in business, Customer Experience, CXPA, and all things Net Promoter – NPS journey
2. Inspiration & Personal Growth, mostly about Non-Violent Communication, Mindfulness & Creativity

I hope your reading here will be meaningful and valuable to you and I look forward to starting a conversation with you about it, so please leave a comment with your point of view. Smiling regards, Rosaria

Yellow Goldfish series #6: Yellow Goldfish Top Five Takeaways

Yellow Goldfish series #6: Yellow Goldfish Top Five Takeaways

The Yellow Goldfish series contains highlights from Yellow Goldfish book by Stan Phelps and Rosaria Cirillo. In this final post of the series, we share the top five takeaways from Yellow Goldfish book, we challenge you with the question “In which world would you rather live?” and we share the choice we have in all the different roles which we live in our daily lives, as leaders, employees, customers, and human beings.

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Yellow Goldfish series #5: Drive Happiness G.R.O.W.T.H. in Six Stages

Yellow Goldfish series #5: Drive Happiness G.R.O.W.T.H. in Six Stages

The Yellow Goldfish series contains highlights from Yellow Goldfish book by Stan Phelps and Rosaria Cirillo. In this post, we look at how you can drive growth and we share the process behind creating your Yellow Goldfish for Happiness Driven Growth in six stages: Grounding, Reaching-up, Operationalizing, Wow Blossoming, Taking Time, and Harvesting.

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Yellow Goldfish series #4: Brief overview of happiness trailblazers and examples covered in Yellow Goldfish

Yellow Goldfish series #4: Brief overview of happiness trailblazers and examples covered in Yellow Goldfish

The Yellow Goldfish series contains highlights from Yellow Goldfish book by Stan Phelps and Rosaria Cirillo. In this post, we share: a brief description of the nine ways in which companies can contribute to happiness, the needs fulfilled and the chemicals triggered; some of the ways companies can incorporate each of these elements in their practices; the list of companies mentioned as example in Yellow Goldfish, because of the little extra they regularly do in one of the areas; additional brands contributing to each area in ways we collected in our List.ly project and analyzed but didn’t include in the book.

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Yellow Goldfish series #2: Why Your Business Needs A Yellow Goldfish

Yellow Goldfish series #2: Why Your Business Needs A Yellow Goldfish

The Yellow Goldfish series contains highlights from Yellow Goldfish book by Stan Phelps and Rosaria Cirillo. We call “Yellow Goldfish” the little extra that a business does to contribute to the happiness of its customers, employees, or society overall, and that allows the business to differentiate and stand out in a sea of sameness.
In this post, we share why a Goldfish and why Yellow.

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Yellow Goldfish series #1: Why Happiness Should Come First In Business Too

Yellow Goldfish series #1: Why Happiness Should Come First In Business Too

The Yellow Goldfish series contains highlights from Yellow Goldfish book by Stan Phelps and Rosaria Cirillo. In this first post of the series we dive into the five schools of thought or different management approaches that companies have adopted over the past few decades: profit, customers, employees or purpose first. And we share why Happiness matters in business too and is a new way forward and the ultimate business metric.

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The CCXP Exam Experience in Amsterdam

The CCXP Exam Experience in Amsterdam

Since July 2017 CXPA has proudly expanded the list of new CCXP testing centers. There has been a major addition of locations, including one exam center in Amsterdam. Marjolein Droog, who attended the CX Masterclass in 2017, recently took the CCXP exam at the Amsterdam Test Center. In this guest post, she shares her experience and gives good tips for those planning to take their test!

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CX Framework series #7: Become a Certified Customer Experience Professional (CCXP)

CX Framework series #7: Become a Certified Customer Experience Professional (CCXP)

The CX Framework series elaborated on the different disciplines related to customer experience. You can use this framework both as a blueprint to prepare for the CXPA exam to become a Certified Customer Experience Professional and as a checklist to review the status of CX in your organization. In this final post of the series, you can find all the summary info about the frameworks, about becoming a Certified Customer Experience Professional, about how to keep your CCXP status and about our CX Masterclass, including testimonials from previous participants.

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CX Framework Series #6: Customer Centric Culture

CX Framework Series #6: Customer Centric Culture

This is the sixth post of the CX Framework series. Today we talk about customer centric culture and employee engagement. This blog series contains highlights about all the 6 CX disciplines that represent the CXPA Framework around which the CCXP exam is structured and that are covered in the CX Masterclass delivered by Rosaria Cirillo and Nienke Bloem.

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CX Framework series #5: Governance & Accountability

CX Framework series #5: Governance & Accountability

In this fifth delivery of the CX Framework series we review the role of CX governance in the success of your CX program. This blog series contains highlights about all the 6 CX disciplines that represent the CXPA Framework around which the CCXP exam is structured and that are covered in the CX Masterclass delivered by Rosaria Cirillo and Nienke Bloem.

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About Me

My mission is to bring more happiness into the world by removing frustrations and inefficiencies that happen during customer-company interactions and by creating & delivering WOW experiences instead. I believe that "happiness is when what we think, what we say, what we do, what we feel, and WHAT WE EXPERIENCE are in harmony", hence I want to make our experiences as customers and employees have the highest contribution possible to our happiness.

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CCXP Authorized Resource Training Provider CXPA

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