Rosaria in TedX conference

The last two years have been tough! Are you and your team are going through testing times?

Working from home has taken a massive toll on all of us with reduced physical and social activities, increased stress, loneliness, and burn-out. Employee retention issues are everyday realities. Chances are, you ask yourself “how do I lift up my team with the limited time and resources when I need lifting up myself the most?”

In 2016 I gave a TEDx Talk to introduce my idea of “Happiness Driven Growth” as a successor of “Customer-Driven Growth” for businesses, based on my years of practice, lengthy research, learning, and reflection. Moving in the direction of “Happiness Driven Growth” had also a personal reason. Like many of you, I’ve had my share of struggles in my professional and personal life. I’ve taken lessons from burnout and mental health issues and invested in recovery and learning. Science of Happiness, Positive Psychology, Non-Violent Communication, Mindfulness, and Intuitive Painting have been game-changers for my personal well-being. Daily practices of laughter yoga, qigong, and heart coherence boost my energy and happiness. You can learn about me and my journey here.

Take a step towards improving employee happiness. Invite Rosaria to provide an interactive and motivational keynote customized for your event. All keynotes are available virtually & in-person

Keeping the current challenges in mind and blending the highlights from the “Happiness Driven Growth” model with the Science of Happiness, Positive Psychology, and Laughter, and years of practice, research, and our recently published book Yellow Factor, I’ve prepared a series of keynotes on “Happiness-Driven Growth”. Find out how these keynotes can help your team unlock the inner positive energy, get inspired, and be informed about simple hacks for personal happiness.

Happiness and Experience Management Inspirational and Informative Keynotes


Keynotes Laughter Yoga

A short, inspiring and fun keynote with an introduction to Laughter Yoga and why it is so beneficial for building resilience and reducing stress (!spoiler alert: because it activates our “Rest and Digest” parasympathetic system).

In this keynote we learn about our body and mind work, and we have a lot of laughter. Literally, and loud!

Let’s boost your energy instantly with the power of smile & laughter!

In this interactive keynote I talk about:

✔  Learn happiness: Uncover the science of happiness and the factors that affect happiness.

✔  Learn laughter: Introduce the special practice and discipline of Laughter Yoga, its benefits on physical and mental health.

✔  Do laughter: Guide a laughter yoga exercise that will help your get energized.

✔  Share laughter: Share ways to make laughter a new habit at your workplace.


This keynote is beneficial for all employees.


Lighten up the participants at your company event.
Create instant wins for employees with higher energy and motivation.


Up to 60-minute interactive, virtual or in-person.


There should be one key success metric in business, and that’s happiness.

Happy and engaged employees are more creative and productive, have lower turnover and sickness rates, and create the basis for happy customers, which are the most profitable.

In this keynote, we look at the five aspects of happiness, we uncover nine factors that contribute to our happiness, and identify simple strategies to sustain personal happiness, especially in challenging times.

Let’s help your team blossom with the power of awareness!

With business research, real stories, and practical examples, in this keynote I take you on a journey to explore:

 5 aspects of happiness, engagement, and fulfillment: Chemical, Emotional, Sensorial, Neural, and Attitudinal.

 9 factors that contribute to happiness: Health, Autonomy, Purpose, Play, Integrity, Nature, Empathy, Simplicity, Smile.

 Simple actions that you can take to cultivate each 9 factor.


This keynote is beneficial and inspirational for management teams as well as frontline employees


Learn actionable ways to cultivate happiness in daily life.


Up to 60-minute interactive keynote, virtual or in-person.


Keynotes Happiness TOTB

“Happiness” drives productivity, profitability, and sustainable growth, because happy customers are the most profitable, and happy employees have the highest return on investment. Happiness should be a key metric in business, not only to improve employee retention and drive customer loyalty, but because it impacts the bottom line!

In this keynotes I share why, what, and how “Happiness in Business” drives productivity, profitability, and sustainability.

Let’s make the world a happier place and your company more profitable by cultivating happiness!

Sharing business research, success stories, and practical tools, I take you on a journey to explore:

✔ Why does happiness matter as a competitive advantage for your company’s growth?

✔ What is happiness from your customer’s point of view in their interaction with your company?

✔ What are the little extras that businesses can do to increase happiness for their customers, employees, and society?

✔ How can you use customer insights to design and deliver a customer experience that maximizes customer & employee happiness, hence loyalty, profit, and growth?


These keynote series are for management teams as well as frontline employees.


Learn actionable ways to improve the customer experience.


Up to 60-minute interactive keynote, virtual or in-person.

A customized keynote with your team goals in mind can make a great impact!

Take a step towards improving employee happiness!

I customize the keynotes keeping your group, company, and meeting goals in mind.

Boost energy and motivation with a dynamic keynote!

Book an interactive and motivational keynote customized for your event!

Let’s discuss your needs and formulate a dynamic keynote speech at your event.

All keynotes are available virtually & in-person

Boost the energy and motivation of your management team & frontline employees with informative & inspirational keynotes.



I was honored to have the chance to speak at TedxTorvergataU in May 2016.
In this TEDx Talk, I’ve introduced my idea of “Happiness Driven Growth” as the successor of “Customer-Driven Growth” for businesses.

Place: TEDx TorVergata University, Italy
Theme: “New Models of Life. Resist the Usual. Be Unexpected”


  • Why does Customer Experience matter?
  • Why is happiness the next competitive advantage and why should it be the goal of Customer Experience (instead of Loyalty)?
  • “Happiness Driven Growth” is the successor of “Customer-Driven Growth”
  • Why should we pursue Happiness Driven Growth?
  • “Happiness Contribution” is the new needed measure to complement Customer Satisfaction scores, Customer Effort Scores & Net Promoter Scores.


In 2018 I co-authored the book Yellow Goldfish. This book analyzes 300 cases of companies that contribute to our happiness on their path to growth and profit, and identifies the common threads. It covers nine ways to increase happiness in business and drive growth, productivity, and profits.

I spoke at a special event and introduced the Yellow Goldfish Book and my “Happiness Driven Growth” Model.

Place: Durham, North Caroline, USA
Date: August 2018
Theme: Yellow Goldfish Keynote


  • Executive summary of the book, Yellow Goldfish
  • Why happiness should be the ultimate goal in business
  • Why Happiness Driven Growth is the 5.0 of Business
  • What: 9 Elements of Happiness you can leverage in your business to contribute to the happiness of customers, employees, and society as a path to growth and profits
  • How: 6 stages of GROWTH shown through the GE MRI example. 

Are you interested in “Happiness Driven Growth” for your Business?

Let’s discuss a dedicated in-company TEDx-style keynote for your management team.

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