Rosaria with books

Rosaria Cirillo’s Books: Happiness in Business & Motivational quotes

Available on Amazon and directly for bulk orders

Books by Rosaria Cirillo – available on Amazon & for bulk orders

Passionate about reading and sharing knowledge, Rosaria Cirillo is the author and co-author of multiple books. Find below a complete list of books published and books in the planning.

All the books below are available for individual sales on Amazon. Here is the direct link to Rosaria Cirillo’s author page for each Amazon local shop. All the paperback versions are also available for bulk orders (i.e. if you want to order them for your employees or clients) and usually have a one to two weeks delivery time. Get in touch for a special price.

Published Books – available on Amazon & for bulk orders

Yellow Factor

There should be a key driving factor in business (and life), and thatʼs Happiness.

We called Yellow Goldfish anytime a business does a little extra to contribute to the happiness of its customers, employees, or society. We have identified nine paths – or Yellow Factor – that we can follow both to contribute to our own happiness and to increase happiness in business to delight the customer and to drive growth, productivity, and prosperity. Even when companies choose other ways than happiness to differentiate themselves, every company and each of us can still have a ☀️Yellow Factor 🌻 and do a little extra that seeds happiness, shines sunlight, and contributes to a happier, healthier, and more sustainable world.

Based on nearly 300 case studies, Yellow Goldfish, published by Stan Phelps and Rosaria Cirillo in September 2018, covers nine ways increasing H.A.P.P.I.N.E.S.S. in business can drive G.R.O.W.T.H., productivity, and prosperity for everyone.

Yellow Factor was published in November 2020 as the revised version of Yellow Goldfish book and it’s available for sales on Amazon & Kindle. Divided into four main sections, Yellow Factor will help you and your company understand WHY happiness in business matters, WHAT you can do to contribute to happiness (of customers, employees and society), and HOW to do so.

Section I outlines the Why. It explores the history and science of happiness and the background of the metaphors behind the Goldfish, the Sunflower, and the color Yellow.

Section II showcases the What. We’ll uncover nine keys for H.A.P.P.I.N.E.S.S: Health, Autonomy, Purpose, Play, Integrity, Nature, Empathy, Simplicity, and Smile.

Section III explains How. Here we share the process behind developing your Yellow Factor to Drive G.R.O.W.T.H.: Grounding, Reaching-up, Operationalizing, Wowing (or Wow Blossoming), Taking Time, and Harvesting.

Section IV summarizes the key takeaways and provides extra resources and a list of Happiness in Business Trailblazers. 

Also available: A blog series containing highlights from the book and a sample keynote about Happiness in business

Praise for Yellow Factor

Format (& ASIN): Paperback (9083082334) & Kindle (B08MVGD9S4)

Publishing date: 15 December & 8 November 2020

“Stan Phelps and Rosaria Cirillo’s project–to collect and analyze ways businesses can increase happiness for customers, employees and society–is important and timely. In Yellow Factor, they provide valuable advice that is accessible and rigorous, applicable and scientific. This book can help you and your organization flourish.”

Tal Ben-Shahar Ph.D., author of Happier and The Joy of Leadership

The book Yellow Goldfish of Stan Phelps and Rosaria Rosaria Cirillo Louwman is a must-read for all CEO’s and entrepreneurs. It describes a breakthrough system of HAPPINESS to demonstrate why and how all companies should seek happiness first and profit later. Limited profit will flow if the customers, employees, and stakeholders are not satisfied. As a business owner myself, I recognize how important it is to differentiate yourself from the competition. This book shows you the exact steps of how you can do it, irrespectively of the type of business you are in. The book is full of inspirational examples of companies that already are embracing happiness in their business model. To finalize the review I want to quote the authors: ‘In which world would you rather live? One of pain or one of happiness?’

Dorota Klop-Sowinska, on

“Leadership is about choosing to act and lead in a manner that creates a wellspring of energy and energized people. In their new book Yellow Factor, Stan and Rosaria have provided building blocks to help us get to this elusive core that sets companies, and people, apart. They prod us on to get our priorities straight—taking care of people first—and enabling the rest to follow. They focus on this as “happiness,” which for me is prosperity of the human spirit.

This is a hopeful book. We need it now. I applaud its writing and encourage you to find a quiet place to let its message wash over you. Then apply its lessons not only to your work but to every aspect of your life.”

Jeanne Bliss, author of Chief Customer Officer 2.0 and Would You Do That to Your Mother?

Yellow Goldfish – Ways to Increase Happiness in Business to Drive Growth, Productivity, and Prosperity written by Stan Phelps and Rosaria Cirillo Louwman has truly helped me understand the importance of Happiness in both a business and personal context. This remarkable book full of inspiring quotes, backed up by years of research, real business examples, frameworks, and assessments will inspire leaders with the Why and How To create Happiness that will drive Productivity, Prosperity and Growth for employees, customers, friends, and family. This book is a must read and is the beginning of the next evolution of Business “Happiness”.
Anita Siassios, on

YELLOW GOLDFISH – LA FELICITÀ dentro e fuori l’azienda

Ci dovrebbe essere un parametro di misurazione fondamentale per misurare il successo dentro e fuori azienda: la felicità.

Un Yellow Goldfish è ogni piccolo extra con cu un’azienda contribuisce alla felicità dei propri clienti e dipendenti, e della comunità e società. Basato su quasi 300 casi di studio, Yellow Goldfish identifica nove modi per favorire la crescita, la produttività e la prosperità attraverso la felicità.

Il libro è suddiviso in tre sezioni principali:

La sezione I delinea il Perché (WHY). Esplora la storia e la scienza della felicità e lo sfondo della metafora del Goldfish (pesciolino rosso) 🐠e del colore Yellow (giallo)

La sezione II mostra il Cosa (WHAT). Scopriremo nove chiavi per la felicità o H.A.P.P.I.N.E.S.S.: Health, Autonomy, Purpose, Play, Integrity, Nature, Empathy, Simplicity, e Smile, che rappresentano rispettivamente Salute, Autonomia, Scopo, Gioco, Integrità, Natura, Empatia, Semplicità e Sorriso.

La sezione III spiega il Come (How). Qui condividiamo il processo alla base della creazione del Yellow Goldfish per la felicità e la crescita o G.R.O.W.T.H.: Grounding, Reaching-up, Operationalizing, Wowing, Taking Time, e Harvesting, rispettivamente Mettere radici, Crescere, Rendere Operativo, Fiorire, Dedicate Tempo e Raccogliere i frutti.

Speriamo che questo libro ti convinca dell’importanza della felicità, ti fornisca tanta ispirazione su cosa puoi fare e ti mostri come farlo, sia per la tua azienda che per te stesso.

Format (& ISBN/ASIN): Paperback (908308230X) & Kindle (B08BQZ9BVG)

Publishing date: 05 July 2020

Yellow Goldfish

Co-authored with Stan Phelps and published by 9-inch Marketing in 2018, this book represents the first edition of Yellow Factor, republished in 2020 by Wow Now Publishing.

More information about this book can be found on dedicated page here.

Also available: A blog series containing highlights from the book and a sample keynote about Happiness in business

Rosaria Cirillo’s royalties for Yellow Goldfish sales on Amazon since 2018 have gone to 5ForTheFight. 50% of the royalties for Yellow Factor sales on Amazon and 5% of the profit on bulk orders will continue to go to 5 For The Fight for the foreseeable future. Find out why in the book announcement Yellow Goldfish Book Launch and 5ForTheFight

Format (& ASIN): Paperback (1732665206) & Kindle (B07HLX434C)

Publishing date: 18 September 2018

Wow Now HCX Masterclass Compendium: Your concise guide to Human-Centered and Happiness-Contributing Experience Leadership

A comprehensive guide to Blossom as HCX Professional. This guide has been created as a compendium and playbook for participants of Wow Now HCX Masterclasses. Nevertheless, it can represent also a standalone compendium including all the CX most essentials concepts for anyone wanting to better understand the disciplines of CX, which elements are part of it, and what are the topics’ knowledge required to prepare for the CCXP exam. The compendium also includes plenty of references to Human-Centered Design and Science of Happiness as these are foundational elements of Rosaria’s approach to CX.

Format (& ASIN): A4 Paperback (9083082326) & Kindle (B08NTS9TX2)

Publishing date: 10 November 2020

Words of Wisdom Nurturing our World

A collection of intuitive paintings by Rosaria Cirillo and life lessons quotes inspired by each painting.

This book has 40 pages and is filled with 26 original works of art (printed in colors) and inspiring quotes about life, to foster moments of introspection and encourage our personal growth journey. It is the condensed version of “My circle of connections”” including only the paintings and the uplifting quotes.

Format (& ASIN): Paperback (1795440961) & Kindle (B0868XPX5Z)

Publishing date: 8 March 2020

Pillole di Saggezza per Nutrire il Cuore

The Italian translation of “Words of Wisdom Nurturing our World”

Una collezione di dipinti intuitivi creati da Rosaria Cirillo e di frasi motivazionali sulla vita ispirate da ciascun dipinto.

Sia che tu stia cercando un regalo speciale per un amico/a o voglia fare un regalo incoraggiante a te stesso/a, questo album rappresenta un compagno nei momenti in cui si ha bisogno di ispirazione e motivazione.

Composto di 28 lavori artistici originali (stampati a colori) e di frasi motivazionali sulla vita, lascia che questo album inondi la tua vita di colori ed entusiasmo, e che incoraggi momenti di introspezione, ispirando la tua crescita personale e promuovendo la tua resilienza.

Format (& ASIN): Paperback (B0863S23BG) & Kindle (B08643GCB5)

Publishing date: 18 March 2020

My Circle of Connections: A special memory album for friends     

A collection of intuitive paintings by Rosaria Cirillo, life lessons quotes inspired by each painting and fill-in questions for you and your friends.

This 120 pages “vriendenboek” (something popular in NL for kids) or “friends book for grown-ups“, alternates 26 paintings & 3 fill-in pages, offering the possibility to collect handwritten notes sharing “favorite things” & memories from 25 friends or colleagues and the book owner. Each work of art (printed in colors) has an uplifting quotes about life inspired by the painting, to foster moments of introspection and encourage our personal growth journey.

There is even room for a handwritten dedication and photos of your friends. This album will enrich your life and theirs with colors and inspirational happy notes, help you gain insights about each other, contribute to happiness, and strengthen the bonds in your own circle of connections. And it will foster moments of introspection, inspiring and encouraging your personal growth journey.

Format (& ASIN): Paperback (B0863TKXGY)

Publishing date: 20 March 2020

Il Mio Circolo di Amicizie: Uno speciale album di ricordi per amici     

Una raccolta di dipinti intuitivi di Rosaria Cirillo, frasi motivazionali e lezioni di vita ispirate da ogni dipinto, e domande a cui rispondere per te e i tuoi amici.

Questo “vriendenboek” (un album molto popolare nei Paesi Bassi tra bambini e adolescenti) o “libro degli amici“, ha 120 pagine in cui alterna 26 dipinti originali con 3 pagine da compilare, offrendo la possibilità di raccogliere note scritte a mano per condividere “cose ​​preferite” e ricordi di 25 amici con il destinatario del regalo. Ogni dipinto (stampato a colori) ha una frase motivazionale sulla vita ispirata dal dipinto, per stimolare momenti di introspezione, ispirando e incoraggiando il vostro percorso di crescita personale.

C’è anche spazio per una dedica scritta a mano e le foto degli amici. Questo album vi arricchirà con colori e note ispiratrici, vi aiuterà a conoscervi meglio, e a rafforzare i legami nella vostra cerchia di amicizie, contribuendo alla vostra felicità.

Sia che tu stia cercando un regalo speciale per un amico/a o voglia fare un regalo incoraggiante a te stesso/a, questo album diventerà un ricordo prezioso.

Format (& ASIN): Paperback (B0891ZVWXC)

Publishing date: 22 May 2020

The Gift of a Connecting Gaze          

A short story of connection with my father while he was sick and I had to leave Italy without knowing if I would be able to fly back on time to see him again.

Format (& ASIN): only Kindle (B079G33F8H)

Publishing date: 30 January 2018

Upcoming Books 

The Science of Happiness: Unanswered questions, index of happiness & guiding principles: a book multi-authored with 30 International Science of Happiness experts that will be published by SAGE in 2022

Happiness Driven Growth: end of 2022

Love. Pray. Hope. A non-fiction novel. 2022

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