Yellow Factor Blog Series

The Yellow Factor (formerly Goldfish) blog series contains highlights from Yellow Factor book by Rosaria Cirillo and Stan Phelps.

There should one driving FACTOR in business (and life) and that’s Happiness. A Yellow Factor is anytime a business does a little extra to contribute to the happiness of its customers, employees, or society. Based on nearly 300 case studies, Yellow Goldfish, a book published by Stan Phelps and Rosaria Cirillo in September 2018, covered nine ways increasing H.A.P.P.I.N.E.S.S. in business can drive G.R.O.W.T.H., productivity and prosperity for everyone and it’s available for sales on Amazon & Kindle.

Yellow Factor is the revised version of Yellow Goldfish Broken and was re-published in November 2020. 

Divided into four main sections, Yellow Factor will help you and your company understand WHY happiness in business matters, WHAT you can do to contribute to happiness (of customers, employees and society), and HOW to do so.

Below you find the posts in the blog series, with the highlights from the book.

Yellow Factor book is the result of collecting and analyzing nearly 300 cases and identifying the common threads. It covers nine ways increasing happiness in business can drive growth, productivity and prosperity for everyone and it’s available for sales on Amazon. We hope it can help more companies understand WHY happiness in business matters, WHAT they can do to contribute to happiness of customers, employees and society, and HOW to do so.

If you would like to know more about Yellow Factor:

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