YELLOW GOLDFISH is available on Amazon!

YELLOW GOLDFISH book covers nine ways increasing H.A.P.P.I.N.E.S.S. in business can drive G.R.O.W.T.H., productivity and prosperity for everyone.


Welcome in my digital house. My name is Rosaria Cirillo Louwman. I’m a (little Italian) ball of energy, enthusiasm and passion. I’m curious and hungry to learn and I truly enjoy to make connections between ideas generated from all my different learning. I’m a driven consumer experience professional, a TEDx Speaker and the co-author of Yellow Goldfish, a book about 9 ways businesses can contribute to the happiness of customers, employees, and society while driving growth, productivity, and prosperity.

rosaria-cirillo-certified-customer-experience-professional-My DREAM is to live in a world where we all strive to have HAPPY INTERACTIONS with each other, life-enriching interactions.

To turn this dream into reality, in 2013 I founded Wow Now. Wow Now is about bringing more happiness into the world by helping companies:

  • to see and remove all the frustrations and inefficiencies that happen during customer-company interactions
  • to identifycreate & deliver WOW experiences instead. 

I’m on a mission to fill the world with as many as possible WOW customer experiences. I pursue this mission helping companies’ employees (YOU?) understand how every choice or action they make has a final impact on the customer experience, by letting them see the customer experiences they provide just as their customers see, feel and live them. And then by helping them transform the way they deliver customer experience and happiness through customers’ needs identification, empathy, creativity and (employees) empowerment. I believe in the power of mindfulness, compassionate communication (NVC – Non Violent Communication) and intuitive painting as empowering tools.

My key areas of expertise are Voice of the Customer, Net Promoter Score/System, Customer Service and E-commerce.

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We help you transform the way your company delivers customer experience through needs identification, empathy and empowerment.

This kind of transformation – putting your customer at the heart of everything your company does – is not just a project, it’s a journey. Let me take you on that journey.

Wow Now 4 Steps Program

Exceptional Customer Service leadership example

In this post, we share an exceptional customer service leadership example witnessed a few weeks ago while we were in Tirana (Albania) to deliver the first Contact Center training jointly designed and delivered by Wow Now (Rosaria Cirillo) and EarlyBridge (Kathy van De...

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Enabling Customer Experience Excellence using Wow Now NPS & CEXP household (c)

NPS (and other VOC programs) really makes a difference when is used as a driver for change, rather than as mere metric. To use NPS to drive change towards customer experience excellence, you need the involvement of everyone in the company and a specific set-up both towards the outside and within the organization. NPS & CEXP Household is a framework developed by Wow Now to help you accelerate your journey towards Customer Experience Excellence

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Customer Experience quick review of… Het Scheepvaartmuseum

This post opens and is part of the “Experience quick review” series, which will be about the experiences I live as customer. The feedback I provide here about the Experience, while reflective of years of knowledge and expertise in the field of designing and delivering Customer Experience, is given in a quick & (hopefully at times) fun way, meant to show the Customer perspective, to inspire and to trigger further thinking. The Summary part provides a quick review using my professional criteria’s, hence reflects the consultant view more than the customer view.

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My take on Branded Customer Experience Management methodology by Sampson Lee

This post expresses my personal take on the Branded Customer Experience Methodology by Sampson Lee, where I think it works and where I believe it fails. We can multiply companies resources by delivering exceptional experiences and delivering happiness to customers and employees, rather than designing for pain. Ultimately it’s about choosing in which world we would rather live in and then start building it.

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 Voices & Clients Testimonials

Rosaria is a inspirational person to work with.  She is always thinking of the consumer’s perspective and willing to change any process, no matter how complicated, to improve the consumer experience.  She is passionate about the difference that a great consumer experience can make for companies. She spares no effort to analyze a situation and work out the improvements that will make a difference, from strategic to the smallest operational details.

Laetitia Grammatico

Senior Manager Social Media Consumer Care, Philips

When I think of Rosaria, I see a ball of energy. Passionate about consumer experience and getting things right, when she puts herself to it, she literally rolls herself around or over obstacles and get things moving in the direction they need to go in. She can do a lot with her passion and dedication.

Sarah Papamichalis

Corporate Digital Strategy Director, Phillips

For more testimonials please click here.

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