Yellow Goldfish Examples Collection

There should only be one success metric in business and thatʼs Happiness.

A Yellow Goldfish is anytime a business does a little extra to contribute to the happiness of its customers, employees or community and society. Based on nearly 300 case studies, the Yellow Goldfish book provides a nine-part framework for happiness-driven growth, productivity, and prosperity in business.

You can see all the examples we collected in our public collection on

Share your additional Yellow Goldfish!

What’s your Yellow Goldfish?

Does your company have a Yellow Goldfish or do you know a Yellow Goldfish from another company?

We would love to hear any examples you are aware of either because experienced yourself or because witnessed and found impactful. By collecting and sharing these examples, we can inspire and influence more companies to operate in ways that contribute to our happiness while driving growth, productivity and prosperity.

Submit your Yellow Goldfish example in this private form below (just click START) or in our public collection on

Yellow Goldfish Submission Form

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Yellow Goldfish book is now live and available for purchase on Amazon. Find out more here

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