Welcome to Wow Now Blog

Insights on Happiness, customer experience, and personal growth through mindfulness & creativity

Welcome! I’m Rosaria Cirillo Louwman, an Italian little ball of energy, passionate and enthusiastic mother of two boys, married to a Dutch, living in the Netherlands since 2002, and founder of Wow Now since 2013. Author of Yellow Goldfish Factor and multiple other books, in English and in Italian (12 so far and counting).

My blog posts cover two main areas and many of their sub-areas:

1. Happiness in business, Customer Experience, Design Thinking and all things Net Promoter System and NPS journey
2. Inspiration & Personal Growth, mostly about Non-Violent Communication, Mindfulness & Creativity, and any other topic I learn about (most recently exploring Laughter Yoga and Hearth Coherence)

We recently wrote two major blog series that you can find directly here with an introduction on the reference framework:

  1. Yellow Factor and Happiness in Business Blog series
  2. Customer Experience Framework and HCX Blog Series

I hope your reading here will be meaningful and valuable to you and I look forward to starting a conversation with you about it, so please leave a comment with your point of view. Smiling regards, Rosaria

The link between perception, happiness Chemicals DOSE and business

The link between perception, happiness Chemicals DOSE and business

Customers perception is customers’ experience reality. Our perception is our experience reality.
In this first post of the new “Human Perception Series”, I share with you:
1) A high-level overview of the “Human Perception Spiderweb”, my new framework summarizing all the different elements that impacts our perception as human being (and customers and employees), as I have learned them from my CX and Happiness studies and I have seen them in my data analysis and experience over the past 20 years. Spoiler it includes six interactions dimensions, three context dimensions and four individual dimensions.
2) A detailed overview of one of the four individual dimensions. Considering that May is Mental Health Awareness month and that our DOSE of chemicals plays a critical role in mental health too, I start with the 4 main chemicals of happiness fitting the acronymous DOSE: Dopamine, Oxytocin, Serotonin, and Endorphin.
Read more in the post.

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Three types of Happiness & why Happiness Contribution is a better goal than happiness

Three types of Happiness & why Happiness Contribution is a better goal than happiness

In this post, also available as episode #8 of the Happiness Contribution Show, I share with you my definition of Happiness, the 3 types of happiness (spoiler: Hedonic, Eudemonic, Mature) and related aspects, the sun and sunflower metaphors, why Happiness Contribution is a better goal than happiness and became a podcast show, and about International Day of Happiness and the yearly World Happiness Report. One of my favorite parts of this post is the intuition, that I had during our autumn break, applying the metaphor of the sun to the three types of happiness. Read more in the post.

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Reflections on truth, perception and choice

Reflections on truth, perception and choice

During the last “meaningful conversation” we discussed the topic of truth which I was asked to introduce to start up the group reflections with some reflections and questions. In this post, I share some of the reflections, rumbling, research, and links to related articles, without the intention of being exhaustive (impossible!), but simply to share with you what I learned as I explored the topic of truth and open the space to a conversation on this topic in the comments.

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(Free) Body, Mind, and Soul Nurturing Resources during coronavirus time

(Free) Body, Mind, and Soul Nurturing Resources during coronavirus time

Since the corona crisis forced most of us to work and/or self-isolate at home, many people in my personal and professional network have started to offer their contribution online, often for FREE or in exchange for a donation. As I started sharing some of these initiatives in my social media feed or directly with my clients, I realized that it may make sense to collect all of them in one place for everyone to benefit, hence this list.
While this is surely non-exhaustive and it’s continuously changing, here are my favorite go-to-resourced to nurture my Body, Mind, and Soul during this time. I have given priority to sharing the temporary ones since they are time-bounded. In the next few days, I will add to the list more resources that I know of. All the resources are in English, unless differently noted, and nearly all are FREE or have a FREE version.
If you know of more resources, please feel free to add them in the comments and/or to email them to me so I can regularly update this list. We are in this together!
In the next days, I will post an additional article with my key recommendations and practices to nurture body, mind and soul during these challenging times. Stay tuned!

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Wolters Kluwer CX Transformation journey. CX day role for a customer-centric culture

Wolters Kluwer CX Transformation journey. CX day role for a customer-centric culture

Guest Post by Elena Brambilla (Legal Software Strategy Director, Wolters Kluwer) who since 2013 has driven WK journey to become customer-driven using NPS as a driver for change and the CX 6 disciplines framework as a catalyst for actions and alignment within a large and complex international organization, which was also undertaking a significant digital transformation. CX Day initiatives and the Best CX Day Initiative Award during the yearly CX-CEM Leaders’ Summit have become Elena & team’s magic wand to diffuse CX culture across all countries and departments. In this guest post, Elena shares her experience and gives good tips for those facing similar challenges in driving CX transformation and cultural change towards customer-centricity.

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Yellow Goldfish series #6: Yellow Goldfish Top Five Takeaways

Yellow Goldfish series #6: Yellow Goldfish Top Five Takeaways

The Yellow Goldfish series contains highlights from Yellow Goldfish book by Stan Phelps and Rosaria Cirillo. In this final post of the series, we share the top five takeaways from Yellow Goldfish book, we challenge you with the question “In which world would you rather live?” and we share the choice we have in all the different roles which we live in our daily lives, as leaders, employees, customers, and human beings.

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Yellow Goldfish series #5: Drive Happiness G.R.O.W.T.H. in Six Stages

Yellow Goldfish series #5: Drive Happiness G.R.O.W.T.H. in Six Stages

The Yellow Goldfish series contains highlights from Yellow Goldfish book by Stan Phelps and Rosaria Cirillo. In this post, we look at how you can drive growth and we share the process behind creating your Yellow Goldfish for Happiness Driven Growth in six stages: Grounding, Reaching-up, Operationalizing, Wow Blossoming, Taking Time, and Harvesting.

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Yellow Goldfish series #4: happiness trailblazers and examples covered in Yellow Goldfish

Yellow Goldfish series #4: happiness trailblazers and examples covered in Yellow Goldfish

The Yellow Goldfish series contains highlights from Yellow Goldfish book by Stan Phelps and Rosaria Cirillo. In this post, we share: a brief description of the nine ways in which companies can contribute to happiness, the needs fulfilled and the chemicals triggered; some of the ways companies can incorporate each of these elements in their practices; the list of companies mentioned as example in Yellow Goldfish, because of the little extra they regularly do in one of the areas; additional brands contributing to each area in ways we collected in our List.ly project and analyzed but didn’t include in the book.

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About Me

A (little Italian) sunshine of energy, enthusiasm, and passion, with a mission to bring more happiness in the world one interaction at the time, the business world being my chosen playground!  I inspire and empower conscious leaders to nurture their happiness (moving from depleting to enriching emotions) and to move from depleting to enriching experiences, choosing, designing, and delivering WOW life-enriching interactions that contribute to everyone’s HAPPINESS, so they can achieve business and personal prosperity, making happiness their competitive advantage

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Certifications:

CXPA

Member of:

Happiness Studies Academy

CXPAOfficial Judge Customer Centricity World SeriesOfficial Judge European Customer Centricity Awards

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