As we drove into the main road of our village this morning, the kids immediately noticed something was different: “Mom, why are all these balloons hanging around?” My first thought was of someone celebrating their 50 years, something the Dutch like to... Read More
Measurement is a mean to an end, not a goal itself Have you ever heard the following while being asked to fill out a survey: “Please give us a 9 or 10 rating to let us know you are satisfied with us”? Or have you ever heard: “When we formulate the question... Read More
How to shape your CX design & change process Once you have determined what your Customer Experience strategy should look like and you have good Customer Understanding, you will need to shape your CX design: having clear repeatable processes and frameworks in... Read More
Understanding your customers Rational and Emotional sides Customer understanding is essential in determining how you can design and provide products/services and experiences that fulfil customer needs, so you can deliver top-class customer service, improve loyalty and... Read More
CX Day CX Day is a global celebration of the companies and professionals that create great experiences for their customers. This event was started 5 years ago by the Customer Experience Professionals Association (CXPA). In 2017 we celebrate CX Day on Tuesday, October... Read More
Multivlaai birthday cake ordering Past Tuesday 18th was my birthday and my son too. Yep I got to spend a very exciting birthday 5 years ago with a very special gift (a little clone just as stubborn as I am)! Now, as a working parent with a modest creative mind who... Read More
My mission is to bring more happiness in the world by removing frustrations and inefficiencies that happen during customer-company interactions and by creating & delivering WOW experiences instead. I believe that happiness is "when what we think, what we say, what we do and WHAT WE EXPERIENCE are in harmony" hence I want to make our experiences as customers have the highest contribution possible to our happiness.